We have all seen the cheesy beer cozies, over-sized stickers and other trinkets that have been emblazoned with some unknown company’s logo and passed around by others who may have acquired several of them at a trade show and is now passing them off as “thoughtful” holiday gifts. This is the end game for many promotional products, simply because they were not creative or well thought out. What is truly most important when creating a promotional product to reflect your brand is to think up something creative that will stick in the consumer’s mind. This is especially important if your logo is relatively plain.
There are several ways to not let promotional products go to waste. They are a strong investment and provide a very sizable return on investment, or ROI. However, if they are haphazardly ordered with little thought put into the items chosen, it is likely that they will provide little-to-no exposure for a business. Here are a few things to keep in mind when choosing promotional products to help market your business:
1) Invest in a FEW simple products – Stickers, key chains and magnets are not completely useless. In fact, it is recommended that you order at least some promotional items in this arena. These can be used by going door-to-door locally and leaving them in mailboxes, or giving them out to passing customers at a trade show. They are also useful in office for brand new clients, or even old ones. Everyone likes a little gift now and then. Just be sure that these types of promotional products are not your main focus. They are simply supplementary.
2) Pick a Product Related to Your Industry – Using a promotional product related to your industry is not always possible, but when it is, it is a good idea to capitalize on it. For example, if you are a dentist, order toothbrushes with your company name, website and phone number on them. You can even order small toothpastes or mouthwashes with your practice’s name on those as well. Each time a patient takes care of their oral health, they will be reminded of your business and, if it’s time, they’ll be more inclined to make an appointment.
3) Be Creative! – Above all, creativity is key. Everyone hands out mugs, key chains and t-shirts. Put your logo on energy drinks and take them to a music festival. Attend a marathon event and hand out small towels with your logo on it to runners as they go by. People really do remember things like this. If you are going to invest in promotional products for your business, be sure to focus on making things that people will remember.
Have you ever created promotional products for your business before? How did it work out for you? What types of products did you have created? Would you invest in this marketing tactic again? Comment below and share your thoughts on this idea!
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