Many businesses like to participate in philanthropic activities within their community and beyond. Some companies run a 5K together to help raise funding to study new cures for a disease, some volunteer their time with a charity on a regular basis and others make sizable donations to the charity of their choice. While all of these are great ideas and giving to charitable endeavors is always a positive venture for a company, many of them miss out on a grand marketing opportunity that is already factored in to most charity events. What these companies are forgetting to do is have some custom printed promotional products with them during these events.
Clearly, it can be more than a little tacky to run in a 5K to raise money for breast cancer research and hand out your business cards to those cheering on the sidelines as you run. This is not the type of promotional products to focus on during these events. Promotional products that are incorporated into charitable events need to be subtle and need to not take away from the philanthropic work your company is doing. Here are some positive ideas to help you promote your business in a subtle way while participating in charitable events.
1) Have Custom T-Shirts Made – This is the simplest and most common way to promote your brand during a charitable event. Your entire company can wear a custom-made t-shirt with your logo printed on it, and no one ever has to talk about your company unless asked. Nevertheless, you are getting your company out there in a positive way because people will notice the t-shirts and associate your company’s name with positive community events.
2) Have some Custom Buttons Created – Wearing a button with your company’s name along with the logo for the charity event or organization you are volunteering for can go a long way. This way people can identify you both with your company as well as with the organizations you help with. These are also great, because you can wear them whether you are currently physically volunteering or not, as long as you are still associated with that organization.
3) Create Name Tags with the Company Logo – If your employees will be helping out by maybe serving food to the homeless, or even sorting clothes at the Salvation Army, a name tag with the company logo can go a long way. Even if most of the attention comes from other business owners or employees working alongside them, it makes it simple to associate your company with philanthropy.
Have you ever participated in a charity event with your company? Did you invest in proper promotional products beforehand? If so, did it help your business? Comment below and share your thoughts on this topic!