Every business can always use a boost. In fact, one of the most important things to remember when running a business is to continually switch things up so that your company can remain fresh and forward thinking. Promotional products may initially sounds like an antiquated idea, as we have all been to plenty of events where we received far more custom-printed t-shirts, key chains, magnets and stickers than we probably ever cared to see or own. However, there are plenty of ways to bring promotional products to the next level and have them truly reflect the mission of your company.
Get creative! If you run a swim suit company, get some goggles or swim caps printed with your logo on them and give them out at trade shows or in goodie bags for customers as a small freebie. If you happen to own an Asian restaurant, have custom-printed chopsticks made, or print your logo on the wrappers of fortune cookies. Marketing with promotional products really does hinge on the creativity you put into it. Keeping that in mind, here are five reasons why you should invest in custom printing for your business, and not just for promotional products!
1) Be Remembered After a Business Presentation – If you often meet with various clients to pitch your company’s products and/or services, it is good practice to leave something behind to make them remember you. Putting together a marketing packet is definitely a good idea, but if you put all of those documents into a plain manila folder, it will immediately speak to your company’s professionalism. As simple as it is, having custom-printed folders to display all the documents necessary for your pitch will just add another level of professionalism to your presentation.
2) Stand out at Charity Events – Custom-printed t-shirts are a great way to promote your business while still supporting your community. Volunteer at a soup kitchen or run in a 5K to end muscular dystrophy. Just don’t forget to wear your custom-printed t-shirt with your company’s logo!
3) Leave a Lasting Impression at Trade Shows – As previously stated, promotional products can do a great deal of good for your business. Getting creative will work even better. Print your logo on pens if you are an office supply company, and create paper fans with your logo if you run a tropical travel agency.
4) Have Your Employees Help out – Employees should always carry a few custom-printed business cards, key chains or other kitsch items that feature your company’s logo on them. Frankly, no one ever knows when they may come into contact with a potential client, so it is best to impress them by having a simple custom-printed item to give them to remember you by. Many great networking relationships spring from the smallest of interactions.
5) People Hold on to Useful Promotional Products – When creating custom-printed products for your business, think of things that people use often, such as bottle openers, pens, and even key chains. These are things people probably see on a daily basis, so if they hold on to a quality promotional product with your brand logo on it, then it is likely that even if they do not require your services at the moment, they may think of you when they do, simply from seeing your logo daily on one of these promotional items you gave them.
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Five Reasons To Invest in Custom Printing For Your Business
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