Creative Printing Projects to Boost Your Business

Every company can use a boost in business at one point or another. There are certain times of the year that tend to be far harder than other times for every business. Most retail businesses focus on their holiday sales, while Flower shops make their most money around Valentine’s day and costume shops are typically only relevant around Halloween. During the off-season, how can businesses create buzz with limited money, but a ton of time on their hands? Creative printing projects can be the solution to bringing your business to the next level both during the slow and peak times of the year.
Below are a few ideas that illustrate creative printing projects that any business can utilize to take their company to the next level.
1) Car Wraps – The fact is, we all need transportation, and in many cities, a car is the main way of transport. Obviously, the demographic and transportation habits of locals must be considered for any company looking into car wraps. If you live in New York City, it is likely that car wrap advertising is a more difficult sell, but in Los Angeles or Miami, car wraps have become a largely competitive market. Some companies even offer reward programs to individuals willing to advertise with their cars.
2) Promotional Products & Trade Shows – Trade shows happen year round, so when business is slow, this is the perfect way to pick up new clients. The world does not stop because your industry is not bustling at a certain time of the year. And, in fact, there are always people looking to network with like-minded people. Attending trade shows during slow times of the year is great, but you need to focus on providing something that can further help potential clients remember you. Creative promotional products with your logo on them always do the trick.
3) Creative Business Cards – With social networking sites and Smartphones, the idea of having a business card is almost pointless to many professionals. However, business cards still do have their place. The important thing to factor in when printing business cards is to create a new aesthetic that draws people it. Consider cards printed on an object, such as a chunk of tree bark if you own a furniture company, or a 3-D version of your card that people can fold or unfold to make it 3-D. Creativity will help business cards get picked up and kept by anyone they are handed out to.
Have you ever come up with a creative printing campaign for your company? Comment below and share your thoughts on this concept!