Top 10 Tips For Creating New Business Cards

Creating a new business card is not just a way to get out your name and information anymore. Business cards are truly a representation of both yourself, as well as the brand or company you are representing. Since many people feel business cards are antiquated since it is far simpler to just add a new contact into their smart phone, or find them later via social media. However, business cards will always reign supreme as the simplest way to pass on contact information, as it does not require a person to whip out a phone, tablet or computer (and let’s face it, pen & paper is almost non-existent,) so it allows you to pass on your information in a small interaction, very simply and in just seconds. The problem is, basic business cards are not memorable and now that the concept appears so antiquated, they are not really useful unless they are innovative and creatively made. Below are ten helpful tips to make your business card stand out:
1) Make it 3-D – 3-D business cards are typically able to be folded and unfolded to become wither one dimensional or 3 dimensional. The option will definitely make your card stand out.
2) Change the Dimensions – Don’t make your card too big or too small, but based on your industry, try to play with the typical dimensions and change them to reflect something regarding your industry. Potential networking partners are bound to recognize this creativity.
3) Add Promotional Products – Business cards are typically very simple, but if you put a small rubber bracelet around them with your contact information, this can allow your business card to stand out even more. And people you give it to will be able to wear the bracelet and remember your company.
4) Experiment with colors – Many companies try to distinguish themselves with brand colors. It is important to stick to this for logos, but utilizing complementary colors to make your business card stand out can show you represent your business, but also represent yourself.
5) Utilize White Space – Sometimes people are so focused on designing the entirety of a business card that they forget that simplicity is valuable. Sometimes simple text in the middle of the business card, and then a logo on the back with plenty of white space allows the consumer to remember your minimalist style.
6) Make Each card slightly different – Consumers really are suckers for exclusivity. Making business cards that are each slightly different, (maybe a slightly different clipart item, or something) can really impact how the consumer views you as a business person. Just knowing that they are the only person to have that particular card paints an exclusive view of your company.
7) Reappearing Ink – As a child, I loved playing with invisible ink. To hand out business cards that show your information if they are exposed to sun, water or some other entity is a really cool way to impress customers and keep your business cards memorable.
Make your card the shape of an item from your industry – If you run a t-shirt company, little t-shirt shaped business cards will help you remain memorable. Little touches like this make all the difference in getting noticed.
9) Braille Business Cards – Business cards that also have a braille translation work twofold. They show a level of humanity few people have for others that are different than themselves (in this case, people who are blind or have vision limitations) and also, they create a nice texture for a business card that will be memorable to everyone you pass it out to.
10) Make it double as a bookmark – Even though more and more people are using tablets and e-readers to enjoy novels, magazines and news, there are still plenty of people with a love for the printed word and physical books. Try making tour business card in the shape of a bookmark, so that people who receive it can utilize it that way. Now every time they read, they will think of you and your business.