Car Wrap Advertising: Does it Really Work?

There is a good chance that you have seen at least a few cars speeding around your town with advertising of some sort on them. These advertisements are referred to as “car wraps.” The benefit to this type of Miami print advertising is the ability to reach many people across a certain location. Although it can be difficult to take down a phone number, website or email address, the advancement of search engines has allowed companies to be found just by their name. So if your logo and branding are strong and utilized on a car wrap, this can be a very beneficial form of advertising. Here are a few reasons why it is worth it to look into car wrap advertising.
1) Car Wrap Advertising is very cost effective – Depending on where you live, this can be very true. It’s important to be realistic about this though. If you live in a mountain town and drive past only 10-15 businesses or homes a day, then a car wrap is probably not that cost effective for you. However, if you are able to get someone who commutes a long distance daily, parks in a heavily populated parking lot, or is a traveling professional so they travel all throughout your area, then it is definitely a great investment.
2) Car wraps are not industry-specific – With most forms of advertising, it is necessary to market to a certain niche. With car wrap advertising, you are never fully aware of who you are driving next to, so the opportunities regarding certain demographics are astounding. You will probably pass a teenager, children, mothers, fathers, working professionals, liberals, conservatives, poor people, rich people… you get the idea. Car wrap advertising works because it takes a lot of the strategic necessity out of marketing. You pay for the printing of the car wrap, and maybe a certain stipend for the driver to keep it on their car, and that’s it.
Have you ever used car wrap advertising to promote your business? How has it worked for you? Have you been able to analyze how many leads you get based on car wrap advertising? Comment below and share your experiences regarding Miami car wraps.